SPRING SUMMER 2017

The 15th offering from the ISSEY MIYAKE Watch Project, the “W Automatic” has brought further evolution to the “W” series, designed by Satoshi Wada, a leading Japanese automotive and product designer. By elaborating the design of a mechanical watch, he created a distinctly new worldview while maintaining the impact of traditional Japanese aesthetics – aesthetics characteristic of the “W” series. The combination of the red scale on the dial and red second hand, which he designed, inspired by a traditional compass, represent the analog, cosmic view inherent in a mechanical watch. The smooth sweeping movement of the second hand conveys the steady flow of time through space, inviting you to travel into time, into space, and beyond them both.

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