AUTUMN WINTER 2016

L’Eau d’Issey Pure, the source of L’Eau d’Issey.

In 2016, Issey Miyake is breathing new life into L’Eau d’Issey by opening the second chapter of its story. The source of L’Eau d’Issey is one drop, a single drop. Rare and precious. Faced with the inexorable passing seasons, Issey Miyake rekindles his love of a nature that takes time, its own time, to begin moving, revived by water. A water that is born, then flows peacefully. Pure water that creates moments suspended in time, dreams and escapism, timeless moments of serenity and fulfilment.

The purity of a drop of water on a woman's skin.

Transparent and yet deep; fluid and yet enveloping, L’Eau d’Issey Pure is full of contrasts. Incarnated by the salty sea breeze of Maritima* combined with Ambergris, L’Eau d’Issey Pure derives from a new aquatic story. Maritima, *an exclusive IFF molecule, evokes cool clear waters, while Ambergris, with its mineral and animal inflections, brings sensuality and breadth to the fragrance. A floral bouquet sparkles, as if floating on a wide expanse of sea. Crystalline Lily-of the-Valley responds to the brightness of Orange Blossom. Plunge into their delicate white trail.

Then come others, denser flowers. Essence of Rose Damascena once again imbibed with the morning dew from when it was picked, brings with it opulent Jasmine in a heady explosion of petals. The ocean crossing continues. In the base notes, the call of Cashmeran* rings out, with musky and woody resonance. Pure and powerful, L’Eau d’Issey Pure reaches far-off shores at the touch of a single drop.

Interview with bottle designer Todd Bracher

www.isseymiyakeparfums.com